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Shahzad Khan, Country Manager DELL Pakistan talks to PCWorld Pakistan

DELL Launches Alienware in Pakistan in partnership with Intel Corei7!

To the effects of lightning, the sound of eerie, haunting music and dressed up aliens with brightly lit up eyes, Dell and Intel launched the ultimate gaming experience, Alienware in Pakistan.

The Dell and Intel Alienware launch in association with PC World Pakistan was an eagerly awaited and longed for event amongst the gamers of the country. The launch was by ‘invitation only’ and the excited audience included both bloggers and gamers who were earnestly waiting outside the event hall in Avari Towers, Karachi for the event to start.

The event took off to a recital by Ali Abbas and a tableau presentation that featured ‘aliens’ who invaded the hall. The entire ambience of the hall was redolent of a scene from some popular, old ‘alien-movie’. Later the aliens also escorted members of the Dell and Intel teams to launch Alienware. The Country Manager Dell Pakistan and Afghanistan, Shahzad Aslam Khan and the Country Manager of Intel Pakistan Naveed Siraj came upstage to formally launch Alienware in Pakistan. Other members present at the unveiling included Asma Aziz and Kamran Naqvi (Business Development Manager and Technical Specialist) from Intel Pakistan; Nubla Iftikar the Marketing Head for Consumer SME for South Asia Developing Market Groups and  Imtiaz Ahmed the Senior Channel Manager from Dell Pakistan.

Speaking to the audience later, Shahzad Aslam Khan said that “Dell Pakistan constantly strives to provide its loyal customers with the best; therefore we are proud to unveil Alienware®. For a growing market, well versed in the high-tech, Alienware® is going to be a breath of fresh air.”

The initiative is part of Intel Pakistan’s aim to introduce more ‘cutting-edge products’ for their customers, revealed Naveed Siraj. Addressing the gamers and bloggers he added that the  “Alienware® featuring the new Intel® Core™ i7 mobile processors will take you even further with features like Intel’s Hyper-Threading and Turbo Boost technologies that power through games, multimedia applications and your daily routine all at the same time. The devices, with the help of Intel® Core processors, deliver the ultimate high-definition gaming and entertainment experience. We will continue to engage, interact and support Pakistan’s blogging/online community and help them get the experience they are looking for.”

Technical presentations, followed by a short session and icebreaker games supervised by Rabia Garib, Editor-in-Chief of the magazines CIO Pakistan and PCWorld Pakistan followed the launch. In the words of Shahzad Asalm, the Alienware machines are sure to take over the local gaming PC market because of its sheer competence.

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