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The cricket-fever has gripped almost all the South-Asian, cricket-crazy countries, including Pakistan. With Pakistan on a winning streak, (so far, and let’s hope it continues!), the entire nation has tuned in to the ICC show-event. So have mobile-makers, Nokia, with their Cricket Companion application on the Ovi App Store.

Ever since Pakistani software development company, Mindshare, launched the bestseller software, the Photo Editor, on RiM’s Blackberry phones, Pakistan’s software sector had received a much needed boost in the international arena. Now, this image was further improved upon when another application of Pakistani origin, the Cricket Companion, made it big on Nokia’s application store. This application was designed by a Lahore-based company, Tricastmedia.

According to the official description of the application on the Ovi website, it is a “GPRS based application that can be installed on the handset and enable users to view complete and latest ball-by-ball coverage of all International ODI and Test and 20/20 Matches.” Naturally, when we consider how cricket-mad and excitable a nation we are, it is no surprise that already the application has certainly become extremely popular at the Ovi application store. In fact, this along with some other Pakistani-oriented applications on Ovi, namely news and social apps like Dawn, Express Tribune, Face2Face, Basant theme, Pakistan theme and Geo News have helped make the idea of downloading applications popular in Pakistan.

The huge number of downloads that these applications have witnessed in recent years could help serve a two-pronged purpose also. So far, we have shown that the application-downloading culture has come to the country and it would be interesting to see just how many downloads of this particular application there are, especially in the immediate future. Furthermore, the Pakistani online community could unite and lend their support to turning the application into one of the most downloaded applications on the Nokia Ovi store! Considering the image that the world usually sports of Pakistan, it would be a pleasant change to put Pakistan in the news for reasons other than terrorism or corruption, and also help to show that, contrary to common belief, there is increasing awareness regarding technology and applications in Pakistan.

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