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Remember Mac OS X Lion? Well its currently in private developer seeding and Apple plans to release it later this year in Summer. Word from WSJ is that Apple is incorporating the ‘Do-Not-Track’ tool inside Safari for Mac OS X Lion. Details, after the jump.

 

What is the ‘Do-Not-Track’ tool?

Do-not-track tools in browsers automatically send out messages to websites and online-advertising networks requesting that users’ movements around the Web not be tracked. The system will only work if Web companies agree to respect peoples’ tracking preferences

With Safari also adding support for ‘Do-Not-Track’ tool, only Google Chrome is left without the tool, both Mozilla Firefox and Microsoft Internet Explorer offer this tool in their latest versions. However, it should be kept in mind that the major ad networks on the internet have yet to agree with this system, before the tool can be of any use.

We’d love to here your thoughts on this. Do you think that major ad networks would agree to this system? If not, what would be the grounds on which this system is going to be criticized upon? Share your thoughts with us in the comments below.

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