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FM Stations in Pakistan started tapping into the community for news and updates long before Twitter hit the scene. Citizen Journalism sits at the heart of community radio. But unlike the social media which allows users to interact because of the power of its interactive media, radio, like other traditional media, has settled into a one-way street â€" you have an update, make a call and have your voice recorded so it can be streamed at the appropriate time to the listeners. Unlike social media where you are in control of not only what the update is and how you send that update out but also when you stream it out.

But this is all common and rather old knowledge. So why bother to bring it up now?

Well, I am an avid listener of Apna Karachi FM 107. Have been since the very beginning. If you want a traffic update about anything happening in Karachi, chances are the RJs and production team at FM107 will know because they have a loyal community that keeps them updated.

But that controlled delivery of information irks me. Despite the fact that their site finally went up online, listeners still have to wait until the RJ makes a traffic update announcement. Should the stations make use of GPS maps or citizen reporting sites such as See N Report to encourage more interaction amongst the community? Should FM stations use RSS feeds to push updates to user cell phones? Should SMS alerts be used?

For a radio station, what should their digital strategy be? Should they even have one?

What do you think? What advice would you share with the radio channels to make them more savvy of their listeners?

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