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It should be common knowledge by now that Apple has recently added iPad mini to their iPad lineup, and the unexpected addition of the fourth-generation iPad, coming only seven months after the introduction of the iPad 3. All of the signs point to the new miniature iPad being an extremely successful addition to the company’s tablet range, and with LTE variants of the iPad mini beginning to ship this week, Apple has ramped up their promotional campaign with the launch of two new iPad mini commercials.

Tim Cook and his executive team seem to take great pride in introducing the first commercial for the new iPads that featured the wonderful and catchy Heart and Soul being played on a piano within the GarageBand app. Although pre-order stocks of the iPad mini were immediately depleted, and a large portion of Apple Stores are having inventory issues due to high demand, it hasn’t stopped Apple from releasing the new Books and Photos adverts to raise excitement levels in time for the holiday shopping season.

Apple and their media partners have obviously chosen to take a particular path with these promotional campaigns that are being launched to increase the hype around the two new iPads. The first new commercial that has been launched has been given the title ‘Books’ and focuses heavily on the iBooks app that has recently received a v3 update. The Cupertino company has been keen on giving iBooks a big push recently in the hope of gaining some traction in the education sector. As we have seen with the original Piano ad, both the Books and Photo creations feature the same visual approach by sitting the full-sized iPad and the iPad mini next to one another.

The iPhoto app also gets a good run out in the third commercial to be showcased. The well known Two of a Kind song by Bobby Darin is belting out in the background as the iPad mini and the fourth-generation iPad are shown using the iPhoto app. Both of the tablets are used to perfection, with photographs being displayed on each screen that perfectly compliment each other. The three adverts that we have seen so far may follow Apple’s extremely simplistic style but they have clearly been extremely well though out in an attempt to push both new iPads.

These two new Apple TV ads can be viewed by heading over to the following link: apple.com/ipad/videos/

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