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Glow Launches Dosti Ke Rung

By Aamir Attaa · Friday, Feb 24, 2012 22 Comments

Warid has introduced Glow Dosti, a revamped package aimed at Pakistani youth.

Warid claims that Glow Dosti will offer its users with an opportunity to talk to their friends and family at lowest possible calling rates. This would be coupled with SMS and GRPS bundles.

According to preliminary information we have received, Warid has used Music as a channel to communicate its new package. Glow Dosti campaign features a song, a thematic TVC and tactical ads for voice, SMS and mobile internet.

A statement issued by Warid said that Glow will get the youth engaged through customized Warid Glow activity areas in select colleges, universities, shopping and entertainment venues across Lahore, Karachi and Islamabad.

Glow’s celebration officially begins with the brand new ‘Dosti Ke Rung’ music video being aired across all major local networks, promoting the colors of friendship.

On Glow’s sustained efforts to create avenues for entertainment and engaging the youth, Director Marketing Warid Sadaf Zarrar said, “Warid launched Glow for the very purpose of providing the youth with the most competitive voice and data packages, as well as providing entertainment across various platforms. To this end, Glow has organized as well as partnered with a diversity of events encompassing education, music, theatre, sports and games. With the ‘Dosti Ke Rung’ campaign, we want to further our commitment to the youth and promote positivity within the youth, and bring something fresh and new.”

Brand Manager Glow Saud Khan while giving his comments said, “Glow is a brand targeting the youth of the country and we as a brand understand what “Dosti” means to our audience. The ‘Dosti Ke Rung’ campaign is our way of rejoicing with the youth and showing that we are an integral part of their friendship circle.”

Check below TVC for Glow Dosti Ke Rung:

Voice:

• Re. 1+tax will be charged only on the first F&F call made in a day.
• Add up to 10 F&F numbers from any network
• Add an F&F numbers: SMS Add<space><Warid number> to 129 @ Rs. 9+tax
• Delete an F&F numbers: SMS Del<space><Warid number> to 129 @ Rs. 2+tax
• Check F&F list: SMS List to 129 @ Rs. 2+tax
• You can change your F&F numbers as many times as you like.

To Activate:

• New Glow Customers: Dial 789 to activate Glow Dosti
• Existing Warid Prepaid or Glow Customers: SMS Dosti to 7777

VAS Tariff:

• SMS: 25 Paisas per SMS
• International SMS: Rs. 5
• MMS: Rs. 3
• International MMS: Rs. 10
• Mobile Internet: Rs. 1.2 per 64 KB

Glow Raat Din Offer:

Glow comes with “Raat Din” offer, which gives Glow customers the benefit of talking to their On-net Friends & Family Day and Night at lowest rates.

You can make calls to all your On-net F&F numbers:

All Glow customers can avail this offer while being on their existing plans whereas the rest of the Warid Prepaid subscribers can avail this offer only on Glow Dosti.

Re. 1+tax will be charged on the first F&F call made in a day on Glow 1, Glow 2 & Glow Dosti plans.

Raat Din Activation:

• SMS Dosti to 7777
• New Warid Customers: Dial 789 Existing Warid Customers: SMS Dosti to 7777

SMS Bundles

• 150 SMS at Rs. 1.50/day â€" To activate, SMS Glow 150 to 7777
• 400 SMS at Rs. 2.99/day â€" To activate, SMS Glow 400 to 7777
• 700 SMS at Rs. 6.99/week â€" To activate, SMS Glow 700 to 7777
• 1000 SMS at Rs. 7.99/month â€" To activate, SMS Glow 1000 to 7777
• To deactivate, SMS off to 7777
• Re. 1+tax will apply on every SMS sent to ‘7777

Mobile Internet

• 2MB at Rs. 2.99/day â€" To activate, SMS 2MB to 7777
• 10MB at Rs. 30/month â€" To activate, SMS 10MB to 7777
• Surf @ Twilight: Unlimited at Rs. 20/day (1am to 9am) â€" To activate, SMS Twilight to 7777.
• Activation Charges: Rs. 20
• Re. 1+tax will apply on all SMS sent to 7777.

NOTE:

• All prices, other than Mobile Internet, are exclusive of 19.5 % taxes

  

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